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The impact of price bundling on the evaluation of bundled products : does it matter how you frame it?

Hähnchen, Anjulie; Baumgartner, Bernhard - In: Schmalenbach business review : sbr 72 (2020) 1, pp. 39-63

Persistent link: https://www.econbiz.de/10012429647

Consumer mental accounts and implications to selling base products and add-ons

Erat, Sanjiv; Bhaskaran, Sreekumar R. - In: Marketing science 31 (2012) 5, pp. 801-818

Persistent link: https://www.econbiz.de/10009665097

Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers

Raj, Ritwik; Karwan, Mark H.; Murray, Chase; Sun, Lei - In: Journal of revenue and pricing management 21 (2022) 4, pp. 375-392

Persistent link: https://www.econbiz.de/10013390532

Perceived versus negotiated discounts : the role of advertised reference prices in price negotiations

Jindal, Pranav - In: Journal of marketing research 59 (2022) 3, pp. 578-599

Persistent link: https://www.econbiz.de/10013258055

The effects of promotional frames of sales packages on perceived price increases and repurchase intentions

Liu, Hsin-Hsien; Chou, Hsuan-Yi - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 23-33

Persistent link: https://www.econbiz.de/10010517015

Newsvendor selling to loss-averse consumers with stochastic reference points

Baron, Opher; Hu, Ming; Najafi-Asadolahi, Sami; Qian, Qu - In: Manufacturing & service operations management : M & SOM 17 (2015) 4, pp. 456-469

Persistent link: https://www.econbiz.de/10011387682

Periodic pricing and perceived contract benefits

Atlas, Stephen A.; Bartels, Daniel M. - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 350-364

Persistent link: https://www.econbiz.de/10011900561

Beyond the privacy paradox : objective versus relative risk in privacy decision making

Adjerid, Idris; Peer, Eyal; Acquisti, Alessandro - In: Management information systems : mis quarterly 42 (2018) 2, pp. 465-488

Persistent link: https://www.econbiz.de/10011878397

Optimizing mixed bundle pricing strategy : advance selling and consumer regret

Zhang, Guoquan; Li, Guohao; Shang, Jennifer - In: Omega : the international journal of management science 115 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014304593

Willpower depletion and framing effects

Haan, Thomas de; Veldhuizen, Roel van - 2013

We investigate whether depleting people's cognitive resources (or "willpower") affects the degree to which they are susceptible to framing effects. Recent research in social psychology and economics has suggested that willpower is a resource that can be temporarily depleted and that a depleted...

Persistent link: https://www.econbiz.de/10009793156