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Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process

Voorveld, Hilde A. M.; Bronner, Fred E.; Neijens, Peter C. - In: JMM : the international journal on media management 15 (2013) 1, pp. 43-65

Persistent link: https://www.econbiz.de/10010073323

The perceived interactivity of top global brand websites and its determinants

Voorveld, Hilde A. M.; Neijens, Peter C.; Smit, Edith G. - In: Cutting edge international research, (pp. 217-233). 2010

Persistent link: https://www.econbiz.de/10003985187

The relation between actual and perceived interactivity : what makes the web sites of top global brands truly interactive?

Voorveld, Hilde A. M.; Nijens, Peter C.; Smit, Edith G. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 77-92

Persistent link: https://www.econbiz.de/10009241274

Opening the black box : understanding cross-media effects

Voorveld, Hilde A. M.; Neijens, Peter C.; Smit, Edith G. - In: Journal of marketing communications 17 (2011) 2, pp. 69-85

Persistent link: https://www.econbiz.de/10009008493

Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses

Voorveld, Hilde A. M.; Noort, Guda van; Duijn, Meryl - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 608-622

Persistent link: https://www.econbiz.de/10009785362

The online behavioural advertising icon : two user studies

Noort, Guda van; Smit, Edith G.; Voorveld, Hilde A. M. - In: The changing roles of advertising : [extended versions …, (pp. 365-378). 2013

Persistent link: https://www.econbiz.de/10009773926

The interacting role of media sequence and product involvement in cross-media campaigns

Voorveld, Hilde A. M.; Neijens, Peter C.; Smit, Edith G. - In: Journal of marketing communications 18 (2012) 3, pp. 203-216

Persistent link: https://www.econbiz.de/10009577759

Developing an instrument to measure consumers' multimedia usage in the purchase process

Voorveld, Hilde A. M.; Bronner, Fred; Neijens, Peter C.; … - In: JMM : the international journal on media management 15 (2013) 1, pp. 43-65

Persistent link: https://www.econbiz.de/10009738737

The fit factor : the role of fit between ads in understanding cross-media synergy

Voorveld, Hilde A. M.; Valkenburg, Sanne M. F. - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 185-195

Persistent link: https://www.econbiz.de/10011313254

Chapter 2 Consumer Responses to Creative Media Advertising: A Literature Review

Eelen, Jiska; Rauwers, Fabiënne; Wottrich, Verena M.; … - In: Advertising in new formats and media : current research …, (pp. 19-46). 2016

Purpose This chapter provides an overview of the state of knowledge about creative media advertising; choosing a novel medium that implicitly communicates the message. It explains what creative media advertising is and how it differs from other unconventional marketing communication formats. It...

Persistent link: https://www.econbiz.de/10015366520