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The real SAP® Business One cost : a case study of ERP adoption in an SME

Griffiths, Marie; Heinze, Aleksej; Ofoegbu, Anthony - In: International journal of management practice : IJMP 6 (2013) 2, pp. 199-215

Persistent link: https://www.econbiz.de/10010159543

Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd.

Heinze, Aleksej; Griffiths, Marie; Fenton, Alex; … - In: Global Business and Organizational Excellence 37 (2018) 4, pp. 6-13

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Search engine optimisation : strategy implementation

Heinze, Aleksej - In: Digital and social media marketing : a results-driven …, (pp. 161-189). 2017

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Software as a service : Lessons from the video game industry

Vaudour, Fanny; Heinze, Aleksej - In: Global Business and Organizational Excellence 39 (2019) 2, pp. 31-40

Persistent link: https://www.econbiz.de/10012189441

The digital transformation of preventive telemedicine in France based on the use of connected wearable devices

Quévat, Alexandre; Heinze, Aleksej - In: Global Business and Organizational Excellence 39 (2020) 6, pp. 17-27

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Ideal participants in online market research : lessons from closed communities

Heinze, Aleksej; Ferneley, Elaine; Child, Paul - In: International journal of market research : JMRS ; the … 55 (2013) 6, pp. 769-789

Persistent link: https://www.econbiz.de/10010230208

Digital and social media marketing : a results-driven approach

Heinze, Aleksej (ed.); Fletcher, Gordon (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011518205

Content marketing

Iredale, Sophie; Heinze, Aleksej; Williams, Martin J. - In: Digital and social media marketing : a results-driven …, (pp. 214-237). 2017

Persistent link: https://www.econbiz.de/10011582710

Subscribed content enterprise cultural heritage : the source for sustainable competitive advantage and survival for food sector SMEs

Aaltonen, Satu; Heinze, Aleksej; Ielpa, Giuseppe; De … - In: The international journal of entrepreneurship and innovation 16 (2015) 2, pp. 73-83

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Digital and social media marketing : a results-driven approach

Heinze, Aleksej (ed.); Fletcher, Gordon (ed.); … - 2020 - Second edition

"The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation,...

Persistent link: https://www.econbiz.de/10012134385