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Regulation of soft issues in advertising in Confucian societies : a comparative examination

Gao, Zhihong; Kim, Joe H. - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 76-92

Persistent link: https://www.econbiz.de/10003821146

The effect of racial cues on the reader's response to advertisements: A US-China comparative study

Gao, Zhihong; Xu, Jincan; Kim, Joe H. - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 510-532

Persistent link: https://www.econbiz.de/10010138875

The effect of racial cues on the reader's response to advertisements : A US-China comparative study

Gao, Zhihong; Xu, Jincan; H. Kim, Joe - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 3, pp. 510-532

Purpose – Given that global advertising often originates in the West, this study aimed to investigate whether the same racial cues in advertising had different effects on US and Chinese readers who belonged to the majority group in their own country but occupied varied positions in the global...

Persistent link: https://www.econbiz.de/10014675617

Beyond culture : a proposal for agent-based content analyses of international advertisements

Gao, Zhihong - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 105-116

Persistent link: https://www.econbiz.de/10003862230

Controlling deceptive advertising in China : an overview

Gao, Zhihong - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 165-177

Persistent link: https://www.econbiz.de/10003789737

Gender discrimination in Chinese recruitment advertisements : a content analysis

Gao, Zhihong - In: Journal of Asia Pacific business 9 (2008) 4, pp. 395-418

Persistent link: https://www.econbiz.de/10003794558

Revisiting the golden arches in China : the Chinese discourse on McDonald’s between 1978 and 2012

Gao, Zhihong - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 288-305

Persistent link: https://www.econbiz.de/10010227834

Chinese grassroots nationalism and its impact on foreign brands

Gao, Zhihong - In: Journal of macromarketing : examining the interactions … 32 (2012) 2, pp. 181-192

Persistent link: https://www.econbiz.de/10009558355

When nationalism goes to the market : the case of Chinese patriotic songs

Gao, Zhihong - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 473-488

Persistent link: https://www.econbiz.de/10011413177

Trademark law and litigation in China

Gao, Zhihong - In: Journal of Asia Pacific business 12 (2011) 1, pp. 43-68

Persistent link: https://www.econbiz.de/10008990511