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A soft-computing-based method for the automatic discovery of fuzzy rules in databases : uses for academic research and management support in marketing
Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1332-1337
Persistent link: https://www.econbiz.de/10009756007
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Artificial intelligence-based systems applied in industrial marketing : an historical overview, current and future insights
Martínez-López, Francisco J.; Casillas, Jorge - In: Industrial marketing management : the international … 42 (2013) 4, pp. 489-495
Persistent link: https://www.econbiz.de/10009774211
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Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - 2016
Persistent link: https://www.econbiz.de/10014011166
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"What I’ve received doesn't match what I saw online" : effects of purchase-risk notices on reducing online returns
Martínez-López, Francisco J.; Li, Yangchun; Feng, … - In: Information & management : the internat. journal of … 59 (2022) 8, pp. 1-13
Persistent link: https://www.econbiz.de/10013488539
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Special issue: SBPBRIMS21
Martinez, Luis F. (ed.); Martínez-López, Francisco J. (ed.) - 2023
Persistent link: https://www.econbiz.de/10014383008
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Introduction : special Issue on digital marketing and eCommerce
Martinez, Luis F.; Martínez-López, Francisco J.; … - In: Electronic commerce research 23 (2023) 3, pp. 1359-1360
Persistent link: https://www.econbiz.de/10014383010
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IT competence-enabled business performance and competitive advantage
Pérez-Aróstegui, Maria N.; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 109-138). 2014
Persistent link: https://www.econbiz.de/10010233096
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Online advertising intrusiveness and consumers' avoidance behaviors
Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 565-586). 2014
Persistent link: https://www.econbiz.de/10010234029
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An integrated review of the efficacy of Internet advertising : concrete approaches to the banner ad format and the context of social networks
Rejón-Guardia, Francisco; Martínez-López, Francisco J. - In: Handbook of strategic e-business management, (pp. 523-564). 2014
Persistent link: https://www.econbiz.de/10010234031
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The concept of flow in online consumer behavior
Esteban-Millat, Irene; Martínez-López, Francisco J.; … - In: Handbook of strategic e-business management, (pp. 371-402). 2014
Persistent link: https://www.econbiz.de/10010234041