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Introduction to the special issue on the future of advertising

Yoon, Sukki - In: International journal of advertising : the review of … 41 (2022) 5, pp. 823-826

Persistent link: https://www.econbiz.de/10013209437

Lim, Dongjae; Baek, Tae Hyun; Yoon, Sukki; Kim, Yeonshin - In: International Journal of Consumer Studies 44 (2020) 6, pp. 552-562

Persistent link: https://www.econbiz.de/10012281987

Death imagery in antipoaching advertising

Baek, Tae Hyun; Yoon, Sukki - In: Psychology & Marketing 37 (2020) 12, pp. 1684-1695

Persistent link: https://www.econbiz.de/10012407476

Cancel anytime! : how easy cancellation options enhance purchase intentions for services that require long-term commitments

Park, Sohyeon; Kim, Kacy K.; Park, Seolwoo; Choi, Yung Kyun - In: Journal of retailing and consumer services 75 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014372572

Advertising creativity in Korea : scale development and validation

Kim, Byoung Hee; Han, Sangpil; Yoon, Sukki - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 93-108

Persistent link: https://www.econbiz.de/10003986813

When intrusive can be likable : product placement effects on multitasking consumers

Yoon, Sukki; Choi, Yung Kyun; Song, Sujin - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 63-75

Persistent link: https://www.econbiz.de/10009241294

Do they make or sell bad products? : the influence of thinking style on consumer blame attributions and purchase intention

Yoon, Sukki; Chin, Chi-yue - 2011

Persistent link: https://www.econbiz.de/10010191061

Uncovering hidden profiles : advocacy in team decision making

Waddell, Brian D.; Roberto, Michael A.; Yoon, Sukki - In: Management decision : MD 51 (2013) 2, pp. 321-340

Purpose: Research shows that teams often fail to surface and use unique information to evaluate decision alternatives. Under a condition known as the hidden profile, each member uniquely possesses a critical clue needed to uncover the superior solution. Failure to share and adequately evaluate...

Persistent link: https://www.econbiz.de/10009726518

Online game characters' influence on brand trust : self-disclosure, group membership, and product type

Choi, Yung Kyun; Yoon, Sukki; Lacey, Heather P. - In: Journal of business research : JBR 66 (2013) 8, pp. 996-1003

Persistent link: https://www.econbiz.de/10009755379

Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value

Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096

Persistent link: https://www.econbiz.de/10010400113

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