Extant preference measurement research, including conjoint analysis, is done in the isolation of one’s own mind. That is, it remains completely silent on the explicit influence of others in the formation of consumer preferences. This paper proposes a new holistic framework of preference, PIE,...

Since the prevalence of smartphones, the smartphone application (app) industry has penetrated rapidly. Such growth encourages a deeper understanding of mobile user behavior. Using contextual information, previous studies have attempted to understand when users launch different types of app...