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Scholars have an enduring interest in investigating whether a new medium displaces or complements existing media whenever a new medium is introduced to the society. In this study, it is sought to investigate the extent to which the mobile phone would replace or reinforce teens’ traditional...
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This paper reports on a text mining-based case study aimed at determining how virtual reality (VR) games, as examples of really new products (RNPs), market themselves when they are introduced to the mass market. The goal was to examine the marketing foci of RNPs and any subsequent changes over...
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This paper reports on a text mining-based case study aimed at determining how virtual reality (VR) games, as examples of really new products (RNPs), market themselves when they are introduced to the mass market. The goal was to examine the marketing foci of RNPs and any subsequent changes over...
Persistent link: https://www.econbiz.de/10012620330
In order to study the entrepreneurship situation of Jiangxi return migrant workers after the financial crisis, we have conducted a survey on 107 entrepreneurial return migrant workers in 6 counties of Jiangxi Province. The results show that the return of migrant workers is mainly attributed to...
Persistent link: https://www.econbiz.de/10008916112
Microalgae are widely used in biofuels, medicine, food, and feed industries. However, harvesting microalgal biomass is a major difficulty that hinders their industrial application. In this study, three flocculants (ferric sulfate, sodium hydroxide, and chitosan) were used to harvest the marine...
Persistent link: https://www.econbiz.de/10013227824
By bridging the news diffusion perspective with collective action studies, this article examines how collective action stories flow between websites and how such diffusion trajectories are shaped by the nature of protests and the institutional features of Chinese media. We first propose a...
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