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A novel approach to rate and summarize online reviews according to user-specified aspects

Hu, Hsiao-Wei; Chen, Yen-liang; Hsu, Po-Tze - In: Journal of electronic commerce research : JECR 17 (2016) 2, pp. 132-152

Persistent link: https://www.econbiz.de/10011487666

Search Engine Marketing : Does the Knowledge Discovery Process Help Online Retailers?

Panda, Tapan - 2014

Knowledge discovery process is a term used for finding out relevant information from a large database. Majority of research is done on how enterprises can use data mining tools for discovering knowledge. However this research paper focuses on user-generated knowledge discovery process through...

Persistent link: https://www.econbiz.de/10013062114

Measuring consumer visual interest using millions of text and image search

Bellet, Clement; Borah, Abhishek; Dubois, David - 2023

Persistent link: https://www.econbiz.de/10013548992

Performing web analytics with Google Analytics 4 : a platform review

McGuirk, Mike - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 854-868

Persistent link: https://www.econbiz.de/10014537411

Online newspaper subscriptions : using machine learning to reduce and understand customer churn

Belchior, Lúcia Madeira; António, Nuno; Fernandes, … - In: Journal of media business studies 21 (2024) 4, pp. 364-387

Persistent link: https://www.econbiz.de/10015178020

Family preferences concerning online privacy, data mining, and targeted ads : regulatory implications

Clemons, Eric K.; Wilson, Joshua S. - In: Journal of management information systems : JMIS 32 (2015) 2, pp. 40-70

Persistent link: https://www.econbiz.de/10011409364

Identifying restaurant satisfiers and dissatisfiers : suggestions from online reviews

Bilgihan, Anil; Seo, Soobin; Choi, Jihee - In: Journal of hospitality marketing & management 27 (2018) 5, pp. 601-625

Persistent link: https://www.econbiz.de/10011919944

Factors influencing hotels' online prices

Moro, Sérgio; Rita, Paulo; Oliveira, Cristina - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 443-464

Persistent link: https://www.econbiz.de/10011880439

Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis

Jiang, Pingjun - In: International journal of electronic business 14 (2018) 3, pp. 273-292

Persistent link: https://www.econbiz.de/10011989711

A semantics-based method for clustering of Chinese web search results

Zhang, Hui; Wang, Deqing; Wang, Li; Bi, Zhuming; Chen, Yong - In: Enterprise information systems 8 (2014) 1, pp. 147-165

Persistent link: https://www.econbiz.de/10010237630