Purpose – To conceptualize the elements that define a “cyberscape” (by analogy with a landscape) and to assess how internet users respond to the cyberscape based upon their purpose and internet expertise level. Design/methodology/approach – Pre‐tests were conducted to determine the...

Purpose – The purpose of this paper is to show how value equity and its subdimensions of service quality, cost, and convenience drive customer satisfaction among business and leisure travelers who are attending events (e.g. conventions, expositions, parades, cultural events) in Macau, China....