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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation

Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195

Persistent link: https://www.econbiz.de/10010517060

Buyer perceptions of corporate brand extension attractiveness and fit in B2B services

Sarasvuo, Sonja; Liljander, Veronica; Haahtela, Kari - In: Industrial marketing management : the international … 115 (2023), pp. 69-85

Persistent link: https://www.econbiz.de/10014454778

The impact of brand relationships on corporate brand identity and reputation : an integrative model

Barros, Teresa; Rodrigues, Paula; Duarte, Nelson; Shao, … - In: Journal of risk and financial management : JRFM 13 (2020) 6/133, pp. 1-21

The current literature focuses on the cocreation of brands in dynamic contexts, but the impact of the relationships among brands on branding is poorly documented. To address this gap a concept is proposed concerning the relationships between brands and a model is developed, showing the influence...

Persistent link: https://www.econbiz.de/10012309155

The impact of consumers witness front-line service employee complaints on corporate brand attitudes

Zhang, Jihua; Tan, Ming; Wang, Ningning - In: Inventi impact: retailing & consumer services (2019) 3, pp. 165-179

Persistent link: https://www.econbiz.de/10012287700

How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and self-brand connection

Jung, Chang Mo; Hur, Won-Moo - In: Corporate social responsibility and environmental management 29 (2022) 5, pp. 1676-1688

Persistent link: https://www.econbiz.de/10013407038

Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future

Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Corporate reputation review : an international journal 16 (2013) 3, pp. 187-205

Persistent link: https://www.econbiz.de/10009789562

The relative impact of corporate reputation on consumer choice : beyond a halo effect

Burke, Paul F.; Dowling, Grahame R.; Wei, Edward - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1227-1257

Persistent link: https://www.econbiz.de/10011981599

The impact of corporate marketing on a company's brand extensions

Keller, Kevin Lane; Aaker, David A. - In: Revealing the corporation : perspectives on identity, …, (pp. 272-298). 2003

Persistent link: https://www.econbiz.de/10001761987

Should corporations care about negative brand publicity? : understanding the impact of negative brand publicity on employees’ corporate brand pride

Abeda, Fabian; Büttgen, Marion - In: Journal of business strategies : JBS 39 (2022) 1, pp. 1-32

This article examines the effects of perceived negative brand publicity on employee emotions, attitudes and brand supporting behaviors. Drawing on Affective-Events-Theory (AET), it attempts to identify underlying affective and cognitive processes leading to behavioral change. Using data gathered...

Persistent link: https://www.econbiz.de/10014022112

Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia

Ab Hamid, Siti Ngayesah; Suharni Maulan; Jusoh, Wan … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2404-2428

Persistent link: https://www.econbiz.de/10014428586