Purpose – Academic researchers love multi‐category answer formats, especially five‐ and seven‐point formats. More than a decade ago Josef Mazanec concluded that these formats may not the best choice, and that simple binary‐answer options are preferable in some empirical survey...

Research into nonprofit organizations abounds, but not much is known about public sector nonprofit organizations. Recent funding incentives in Australia have led to significant changes in the market environment for such organizations. This study describes these market changes and explores the...

Purpose – This study tests three hypotheses: (1) that non-profit organizations follow a customer-centered approach to marketing, (2) that marketing is run by marketing-trained staff and (3) that cross-continental differences in the adoption of marketing in the UK, the USA and Australia exist...

The present study (1) develops a dynamic, individual hierarchical model of the importance of vacations to Quality of Life (QOL), and (2) introduces this concept as a novel segmentation base, acknowledging that not all people want to go on vacation. The proposed Grevillea Model of the Importance...

Purpose – The purpose of this paper is to tests three hypotheses: non‐profit organizations follow a customer‐centered approach to marketing; marketing is run by marketing‐trained staff; and cross‐continental differences in the adoption of marketing in the UK, the USA, and Australia exist...