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Ensuring international competitiveness : a configurative approach to foreign marketing subsidiaries

Homburg, Christian; Fürst, Andreas; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 290-312

Persistent link: https://www.econbiz.de/10009524885

Toward a differentiated understanding of the value-creation chain

Kühnl, Christina; Fürst, Andreas; Homburg, Christian; … - In: British journal of management : BJM 28 (2017) 3, pp. 444-463

Persistent link: https://www.econbiz.de/10011823971

Is the more always better? A comparative study of internal and external integration practices in new product and new service development

Homburg, Christian; Kuehnl, Christina - In: Journal of Business Research 67 (2014) 7, pp. 1360-1367

This study investigates the relationship between internal and external integration practices and innovation success of new products and new services. Building on the idea that key success drivers in new product and new service development may have implementing costs besides their obvious...

Persistent link: https://www.econbiz.de/10011050093

General alliance experience, uncertainty, and marketing alliance governance mode choice

Homburg, Christian; Wieseke, Jan; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 141-159

Persistent link: https://www.econbiz.de/10008392820

Social influence on salespeople's adoption of sales technology : a multilevel analysis

Homburg, Christian; Wieseke, Jan; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 159-168

Persistent link: https://www.econbiz.de/10003980452

If one steps out of the Phalanx : analyzing leaders' influence on sales force automation adoption with a quadratic dataset

Homburg, Christian; Wieseke, Jan; Kühnl, Christina - 2009

Persistent link: https://www.econbiz.de/10003893570

Is the more always better? : a comparative study of internal and external integration practices in new product and new service development

Homburg, Christian; Kuehnl, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1360-1367

Persistent link: https://www.econbiz.de/10010379345

Nichtlineare Effekte im Management von Dienstleistungs- und Produktinnovationen : eine vergleichende Studie

Homburg, Christian; Kühnl, Christina - 2011

Persistent link: https://www.econbiz.de/10009230448

New product design : concept, measurement, and consequences

Homburg, Christian; Schwemmle, Martin; Kuehnl, Christina - In: Journal of marketing 79 (2015) 3, pp. 41-56

Persistent link: https://www.econbiz.de/10011485860

Customer experience management : toward implementing an evolving marketing concept

Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401

Persistent link: https://www.econbiz.de/10011684998