Purpose – The purpose of this research is to explore how location – regional vs metropolitan – impacts a small to medium‐sized enterprise (SME)'s access to firm resources and capabilities, and in turn its export performance. Design/methodology/approach – This study involved collecting...

Purpose – The purpose of this paper is to build on the resource-based view to analyze the influence of location effects on a firm's ability to develop export-related resources and capabilities which then impacts on export performance. Design/methodology/approach – To test the proposed...

This paper outlines the results of an exploratory survey on the business use of the Internet in China in four areas, including; strategic goals, marketing communications, marketing logistics, and relationship management. The results of this study are then compared to a similar study conducted by...

This paper presents a case study of the initial planning and implementation of an emerging e-model, community portals, in a regional Queensland community, focusing on the adoption of this model by the two key stakeholder groups of businesses and consumers. Our study was undertaken in two stages:...

Purpose Sponsorship can be an effective strategic marketing tool yet it attracts criticism as a corporate indulgence shaped by the personal interests of senior executives. While research into the outcomes of sponsorship is extensive, the practices involved in sponsorship selections have been...

Purpose – This research aims to better understand the issues of why individualised communications should be incorporated into customised customer contact service and how customer contact management should be implemented. Design/methodology/approach – The qualitative methodology of case...

Purpose: This study aims to examine the effect of country of origin (COO) on customers' value expectation and willingness to pay by employing signalling theory and cue utilisation. Design/methodology/approach: The data were collected from 386 customers via an online survey in the context of...