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Influential factors and relational structure of Internet banner advertising in the tourism industry
Wu, Shwu-Ing; Wei, Pao-Lien; Chen, Jui-Ho - In: Tourism management : research, policies, practice 29 (2008) 2, pp. 221-236
Persistent link: https://www.econbiz.de/10007896517
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Comparison between hotels and motels using CRM effect model – An empirical study in Taiwan
Wu, Shwu-Ing; Chen, Jui-Ho - In: International journal of hospitality management 31 (2012) 4, pp. 1254-1264
Persistent link: https://www.econbiz.de/10009983843
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Comparison between manufacturing companies that are ISO certified and those that are not certified using performance measurement model
Wu, Shwu-Ing; Chen, Jui-Ho - In: Total quality management & business excellence : an … 22 (2011) 8, pp. 869-891
Persistent link: https://www.econbiz.de/10009988225
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The Influence of Store Image, Store Satisfaction and Store Loyalty on Store Brand Extension Acceptance: Evidence from Taiwanese 3C Chain Store
Wu, Shwu-Ing; Chen, Jui-Ho - In: Journal of international marketing and marketing research 35 (2010) 2, pp. 91-111
Persistent link: https://www.econbiz.de/10008428964
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The Relationship Model of Internet Advertising Effect — An Examination of Computer Advertising
Wu, Shwu-Ing; Chen, Jui-Ho; Liu, Ping-Liang - In: Journal of international marketing and marketing research 36 (2011) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10008820901
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The influence of store image, store satisfaction and store loyalty on store brand extension acceptance: evidence from Taiwanese 3C chain store
Wu, Shwu-ing; Chen, Jui-ho - In: Journal of international marketing and marketing research 35 (2010) 2, pp. 91-110
Persistent link: https://www.econbiz.de/10003981069
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The relationship model of internet advertising effect : an examination of computer advertising
Wu, Shwu-ing; Chen, Jui-ho; Liu, Ping-liang - In: Journal of international marketing and marketing research 36 (2011) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10008907165
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Comparison between hotels and motels using CRM effect model : an empirical study in Taiwan
Wu, Shwu-ing; Chen, Jui-ho - In: International journal of hospitality management 31 (2012) 4, pp. 1254-1263
Persistent link: https://www.econbiz.de/10009567524
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Comparison between manufacturing companies that are ISO certified and those that are not certified using performance measurement model
Wu, Shwu-ing; Chen, Jui-ho - In: Total quality management & business excellence : an … 22 (2011) 8, pp. 869-890
Persistent link: https://www.econbiz.de/10009424193
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The performance evaluation and comparison based on enterprises passed or not passed with ISO accreditation : an applicance of BSC and ABC methods
Wu, Shwu-ing; Chen, Jui-ho - In: International journal of quality & reliability management 29 (2012) 3, pp. 295-319
Persistent link: https://www.econbiz.de/10009530906