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An empirical investigation on the role of market orientation in church participation
Mulyanegara, Riza Casidy; Tsarenko, Yelena; Mavondo, … - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 339-351
Persistent link: https://www.econbiz.de/10009882348
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Church Marketing: The Effect of Market Orientation on Perceived Benefits and Church Participation
Mulyanegara, Riza Casidy; Tsarenko, Yelena; Mavondo, Felix - In: Services marketing quarterly 32 (2011) 1, pp. 60-83
Persistent link: https://www.econbiz.de/10008769710
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An empirical investigation on the role of market orientation in church participation
Mulyanegara, Riza Casidy; Tsarenko, Yelena; Mavondo, … - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 339-351
Persistent link: https://www.econbiz.de/10008736602
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Church marketing : the effect of market orientation on perceived benefits and church participation
Mulyanegara, Riza Casidy; Tsarenko, Yelena; Mavondo, Felix - In: Services marketing quarterly 32 (2011) 1, pp. 60-82
Persistent link: https://www.econbiz.de/10008902029
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The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality
Mulyanegara, Riza Casidy; Tsarenko, Yelena; Anderson, … - In: The journal of brand management : an international journal 16 (2008/09) 4, pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
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Predicting brand perferences : an examination of the predictive power of consumer personality and values in the Australian fashion market
Mulyanegara, Riza Casidy; Tsarenko, Yelena - In: Journal of fashion marketing and management 13 (2009) 3, pp. 358-371
Persistent link: https://www.econbiz.de/10003881562
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Predicting brand preferences : An examination of the predictive power of consumer personality and values in the Australian fashion market
Casidy Mulyanegara, Riza; Tsarenko, Yelena - In: Journal of Fashion Marketing and Management: An … 13 (2009) 3, pp. 358-371
Purpose – This paper aims to examine and compare the strength of personality and values in predicting brand preferences. It seeks to accomplish three main objectives. First, it will evaluate the strength of personality and values in predicting consumers' brand preferences. Second, it will...
Persistent link: https://www.econbiz.de/10014868050
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The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector : a customer-perceived paradigm
Mulyanegara, Riza Casidy - In: Journal of strategic marketing 19 (2011) 5, pp. 429-441
Persistent link: https://www.econbiz.de/10009314487
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The role of brand orientation in church participation : an empirical examination
Mulyanegara, Riza Casidy - In: Journal of nonprofit & public sector marketing 23 (2011) 3, pp. 226-247
Persistent link: https://www.econbiz.de/10009315517
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The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector: a customer-perceived paradigm
Mulyanegara, Riza Casidy - In: Journal of strategic marketing 19 (2011) 5, pp. 429-442
Persistent link: https://www.econbiz.de/10009265655