Purpose – The purpose of this study is to construct consumer value structures for clothing. Design/methodology/approach – Using content analysis, a total of 301 advertisements from the New Yorker and Esquire magazines are analyzed during one representative year out of each of the last four...

The accessories, footwear and hosiery industries have always been important complements to the apparel industry. While the demand for apparel has been studied fairly extensively, the demand for accessory items has been overlooked. To gain a better understanding of the demand for accessories,...

Purpose The purpose of this paper is to explore factors affecting secondhand clothing acquisition among a sample of US female consumers based on an economic perspective. Design/methodology/approach This research is descriptive in nature, utilizing a survey of 500 US female consumers to explore...

Purpose The purpose of this paper is to understand the apparel disposal process and explore, specifically, male disposal through consignment vs donation disposal modes. This study hopes to uncover not only the process but the influences that motivate these behaviors. Design/methodology/approach...

This study seeks to examine the practicality and applications of a customer-based brand equity model in the Chinese sportswear market.Design/methodology/approach - Based on Aaker’s well-known conceptual framework of brand equity, this study employed structural equation modeling to investigate...