Sales and operations planning (S&OP) became a relevant managerial topic for academics and practitioners with a growing literature body and implementation cases in the industry. However, S&OP has been analysed mostly in stable environments, with few implications for uncertain environments. With...

Purpose – The purpose of this paper is to develop a product variety multi‐market study in the auto industry and to conduct a benchmarking analysis of the practical findings against the theoretical ones obtained in a European Community Research Project (Intelligent Logistics for Innovative...

Purpose – The need for an efficient provision of product variety has been widely established as a means of competing in the marketplace, yet previous studies into the management of product variety have commonly analysed products in isolated developed markets. The purpose of this paper is to...

Purpose – This paper aims to improve upon the highly dispersed sales and operations planning (S&OP) research by integrating the findings of existing studies to identify and measure the size of the effect of S&OP on firm performance. Design/methodology/approach – The methodology adopted was a...