Narrow search
Showing 1 - 10 of 93
Cover Image
Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality
Pitta, Dennis A.; Smith, Darlene Brannigan - In: International marketing : emerging markets, (pp. 155-187). 2011
Persistent link: https://www.econbiz.de/10008937369
Cover Image
Chinese managers' perceptions of their ability to deliver service quality
Smith, Darlene Brannigan; Pitta, Dennis A. - In: International journal of business excellence 2 (2009) 3/4, pp. 241-256
Persistent link: https://www.econbiz.de/10003879550
Cover Image
A comparison of the market orientation of Chinese and US firms
Smith, Darlene Brannigan; Pitta, Dennis A.; Richardson, Lee - In: International business and economics research journal 6 (2007) 12, pp. 25-37
Persistent link: https://www.econbiz.de/10003670388
Cover Image
A comparison of the market orientation of Chinese and US firms
Smith, Darlene Brannigan; Pitta, Dennis A.; Richardson, Lee - In: International business and economics research journal 6 (2007) 12, pp. 25-37
Persistent link: https://www.econbiz.de/10009894718
Cover Image
An experimental examination of the economics of information
Smith, Darlene Brannigan - 1986
Persistent link: https://www.econbiz.de/10000718231
Cover Image
Is consumerism dead or alive? : some empir. evidence
Smith, Darlene Brannigan - In: The future of consumerism, (pp. 61-73). 1986
Persistent link: https://www.econbiz.de/10001266858
Cover Image
Consumer skepticism of advertising claims : testing hypotheses from economics of information
Ford, Gary T. - In: Journal of consumer research : JCR ; an … 16 (1990) 4, pp. 433-441
Persistent link: https://www.econbiz.de/10001098519
Cover Image
An experimental examination of the economics of information
Smith, Darlene Brannigan - 1986
Persistent link: https://www.econbiz.de/10004185012
Cover Image
Product strategy in harsh economic times: Subway
Pitta, Dennis A. - In: The journal of product & brand management 19 (2010) 2, pp. 131-134
Persistent link: https://www.econbiz.de/10003993637
Cover Image
Online consumer communities and their value to new product developers
Pitta, Dennis A.; Fowler, Danielle - In: Journal of Product & Brand Management 14 (2005) 5, pp. 283-291
Purpose – To explore an emerging area in internet practice that has implications for new product developers. Design/methodology/approach – The paper integrates concepts including a range of recently published (1993‐2004) theoretical works and ongoing case developments in internet practice....
Persistent link: https://www.econbiz.de/10014895865