Purpose – The purpose of this paper is to assess the use of alignment practices between manufacturers and retailers; it focuses on the Italian fashion industry. Design/methodology/approach – A qualitative approach is adopted (case studies of fashion retailers in Italy), involving both...

Purpose – The purpose of this paper is to identify the role of contract design in overcoming critical demand management (DM) issues in the luxury jewellery industry. The goals are the identification of the main critical issues of the DM process and the analysis of the contribution of contract...

Purpose – The paper seeks to investigate the applicability of strategic supply chain management (SCM) models in one-off luxury contexts such as the yacht industry, where durable products are manufactured with project configuration. Design/methodology/approach – A literature review was...

Purpose – This paper aims at developing a conceptual framework to identify the main features of supply chain innovation and to analyse the role of dynamic capabilities in implementing such innovations in the context of the fashion-luxury industry. Design/methodology/approach – The paper...

Purpose – As some areas of the luxury market have been industrializing because of their expanding scale and scope, the commoditization trend is threatening luxury brands along the value chain. Too many products might flood the market. Because the commodity trap has not so far been commonly...

Purpose – This study aims to identify consumer segments among luxe-bargain shoppers using a fuzzy clustering method based on psychographic variables related to both luxury consumption and bargain processes and profiles the identified segments in behavioral tendencies....

Purpose – The purpose of this paper is to address the on-going debate in research on how a luxury brand ' s image of exclusiveness and uniqueness may be preserved in the ubiquitous mass medium internet. Specifically, the study aims to provide insights on how luxury brand homepages should be...

Purpose – The increase in international trade, the advances in technology, the growing importance of the emerging markets are the main factors that have contributed to the explosion of counterfeiting experienced in recent years, estimated to be valued at about 5-7 per cent of the world trade....

Purpose – This research aims to investigate the factors which contribute to the power of luxury brands in the stores and the means through which brand power meaning transfers to the clients. Design/methodology/approach – The research protocol follows a phenomenological approach, through...

Purpose – The purpose of this paper is to compare and contrast the online and in-store shopping behavior towards luxury goods. Design/methodology/approach – Two studies are presented. Study one is qualitative in nature. It uses a mixed method approach and explores why luxury consumers decide...