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A neural network model for cle...
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Hemalatha, M.
25
Sivakumar, V. J.
21
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10
Narayanan, A. G. V.
4
Sridevi, P.
4
Chandrasekaran, R.
2
Gopalakrishnan, S.
2
Jayakumar, G. S. D. S.
2
Jayakumar, G. S. David Sam
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Padmavathy, C.
2
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Roy, Subhadip
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Sezhiyan, D. M.
2
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1
Amirtha, Raman
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Balaji, M. S.
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International journal of business innovation and research
10
International journal of Indian culture and business management
6
International journal of business excellence
5
IIMB management review
4
International journal of business information systems : IJBIS
3
International journal of business and emerging markets : IJBEM
2
The international journal of bank marketing : IJBM
2
Asia-Pacific journal of management research and innovation
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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Knowledge management and drivers of innovation in services
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Services marketing quarterly
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ECONIS (ZBW)
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21
A predictive modeling of retail satisfaction : a data mining approach to retail service industry
Hemalatha, M.
- In:
Knowledge management and drivers of innovation in services
,
(pp. 175-189)
.
2012
Persistent link: https://www.econbiz.de/10009681004
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22
Market basket analysis : data mining application in Indian retailing
Hemalatha, M.
- In:
International journal of business information systems : …
10
(
2012
)
1
,
pp. 109-129
Persistent link: https://www.econbiz.de/10009550115
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23
Market segmentation of clearance sales outshoppers using cluster and classification tree-based approach
Hemalatha, M.
- In:
International journal of Indian culture and business …
5
(
2012
)
6
,
pp. 627-643
Persistent link: https://www.econbiz.de/10009630160
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24
Branding in developing markets
Lane Keller, Kevin
;
Moorthi, Y. L. R.
- In:
Business Horizons
46
(
2003
)
3
,
pp. 49-59
Persistent link: https://www.econbiz.de/10005431492
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25
Technology readiness, perceived ubiquity and M-commerce adoption : the moderating role of privacy
Roy, Subhadip
;
Moorthi, Y. L. R.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 268-295
Persistent link: https://www.econbiz.de/10011779160
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26
Brand value proposition for bank customers in India
Moorthi, Y. L. R.
;
Mohan, Bijuna C.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10011617835
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27
Is "proof" the eighth "P" of service? : a conceptual model and propositions
Moorthi, Y. L. R.
;
Roy, Subhadip
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
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28
Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands
Ajitha, S.
;
Sivakumar, V. J.
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 103-113
Persistent link: https://www.econbiz.de/10011747735
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29
Adopting analytic hierarchy process to prioritise banks based on CRM effectiveness : the customers perspective
Padmavathy, C.
;
Sivakumar, V. J.
- In:
International journal of business innovation and research
12
(
2017
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10011712438
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30
Measuring effectiveness of customer relationship management in Indian retail banks
Padmavathy, C.
;
Balaji, M. S.
;
Sivakumar, V. J.
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
4
,
pp. 246-266
Persistent link: https://www.econbiz.de/10009581865
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