Narrow search
Showing 41 - 50 of 225
Cover Image
The corresponding strategic marketing mix to the relationships between national culture and consumer value
Chen, Shiou-Yu; Lee, Tzong-ru - In: International journal of management & enterprise … 5 (2008) 3, pp. 356-369
Persistent link: https://www.econbiz.de/10003717955
Cover Image
The application of fuzzy analytic hierarchy process for supply chain decision making : a case study of original brand manufacturing of the sewing machine industry in Taiwan
Lee, Tzong-ru; Tuan, Tsung-Yu; Liu, Man-Chen - In: International journal of management and decision making … 9 (2008) 2, pp. 154-162
Persistent link: https://www.econbiz.de/10003655197
Cover Image
Rice-buying behavior of Chinese people in mainland China, Hong Kong, Singapore, and Canada
Lee, Tzong-ru; Hsiao, Hsin-I; Hsu, Min Chih; Ganesh, K. - In: Journal of food products marketing 21 (2015) 2, pp. 193-212
Persistent link: https://www.econbiz.de/10011432158
Cover Image
The key factors for selecting C2C logistics companies in Thailand : an application of analytical hierarchy process and three ranking logic
Pongpanich, Rapee; Lee, Tzong-ru; Sinnarong, Nirote - In: International journal of logistics systems and management 21 (2015) 2, pp. 242-268
Persistent link: https://www.econbiz.de/10011397937
Cover Image
Demand creating service : a hybrid model for identifying key selection criteria and service strategies of international express suppliers
Chang, Feng-Chung; Lee, Tzong-ru; Yen, Szu-Wei - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 467-485
Persistent link: https://www.econbiz.de/10011381576
Cover Image
The impact of the relationships between buyers and suppliers based on their financial, social and structural bonds
Tsai, Ya Ling; Shih, Kun-Shou; Lee, Tzong-ru - In: International journal of management, knowledge and … 4 (2015) 1, pp. 90-107
Persistent link: https://www.econbiz.de/10011382362
Cover Image
Key factors and skills in writing blog articles
Lee, Tzong-ru; Hsu, Yi-hsiang; Huang, Pei-ning; Muhos, Matti - In: International journal of management & enterprise … 13 (2014) 3/4, pp. 231-247
Persistent link: https://www.econbiz.de/10011387674
Cover Image
Key factors affecting customers' willingness to use mobile coupons in a restaurant setting
Lee, Tzong-ru; Chen, Chin-yao; Hilletofth, Per; Hsu, … - In: International journal of management & enterprise … 13 (2014) 3/4, pp. 248-260
Persistent link: https://www.econbiz.de/10011387708
Cover Image
Entrepreneurial management theory and practice : with cases of Taiwanese business
Lee, Tzong-ru - 2019
How to use this book -- Operation management -- Product and services innovation -- Mechanism to ensure service and product quality -- Purchasing -- Interaction with suppliers -- Marketing management -- Market segmentation -- Value proposition -- Site selection -- Market entry barriers and the...
Persistent link: https://www.econbiz.de/10011861826
Cover Image
Using TOC to develop U-tourism and to formulate its marketing strategy
Lee, Tzong-ru; Chen, Shiou-Yu; Chen, Ing-Ching; Resmi, A. T. - In: International journal of business innovation and research 14 (2017) 2, pp. 206-238
Persistent link: https://www.econbiz.de/10011862658