Kimery, Kathryn M.; McCord, Mary - In: Journal of Electronic Commerce in Organizations (JECO) 4 (2006) 4, pp. 52-74
Signaling theory provides the framework to address three main research questions: (1) How accurately do consumers notice and recollect TPA seals on retail Web sites? (2) How familiar are consumers with major TPA seals? and (3) How accurately do consumers understand the assurances represented by...
