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Consumer behaviour
24
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23
Brand image
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Brand management
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20
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17
China
17
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Fetscherin, Marc
100
Alon, Ilan
19
Lattemann, Christoph
10
Toncar, Mark
9
Veloutsou, Cleopatra
7
Pillania, Rajesh K.
6
Johnson, James P.
5
Li, Shaomin
5
Sardy, Marc
5
Cayolla, Ricardo Roseira
3
Chang, Julian
3
Gonçalves Filho, Cid
3
Gugler, Philippe
3
Guzman, Francisco
3
Heinrich, Daniel
3
McIntyre, John R.
3
Voss, Hinrich
3
Abbott, Rachael
2
Boulanger, Michèle
2
Chan, Allan
2
Diamantopoulos, Adamantios
2
Rothschild, Norman Harry
2
Schmid, Matthias
2
Schneider, Anna-Maria
2
Usunier, Jean-Claude
2
Yeh, Kuang
2
Zarantonello, Lia
2
Andreini, Daniela
1
Andriopoulos, Constantine
1
Baumeister, Roy F.
1
Beuttenmuller, Paul
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Biscaia, Rui
1
Blandina, Alexander
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1
Breazeale, Michael
1
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1
Buhse, Willms
1
Castelo-Branco, Miguel
1
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Universität Bern / Institut für Wirtschaftsinformatik
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Journal of Product & Brand Management
8
The journal of product & brand management
6
Arbeitsbericht / Institut für Wirtschaftsinformatik der Universität Bern
4
European journal of marketing : EJM
4
International journal of Chinese culture and management : IJCCM
4
International marketing review
4
Multinational business review
4
The journal of brand management : an international journal
4
International Marketing Review
3
Asian business & management
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
2
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European Journal of Marketing
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2
Harvard-Business-Manager : das Wissen der Besten
2
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2
Multinational Business Review
2
Thunderbird international business review
2
Working papers / Institut für Wirtschaftsinformatik der Universität Bern
2
Chinese Management Studies
1
Competitiveness Review: An International Business Journal
1
Consumer-brand relationships : theory and practice
1
Corporate governance : an international review
1
European journal of marketing
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Globalization of Chinese enterprises
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbook of contemporary marketing in China : theories and practices
1
International Business Review
1
International Journal of Emerging Markets
1
International journal of consumer studies
1
International journal of emerging markets
1
JMM : the international journal on media management
1
Journal of Business Research
1
Journal of Business Strategy
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Journal of Consumer Marketing
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ECONIS (ZBW)
57
Other ZBW resources
21
OLC EcoSci
18
RePEc
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BASE
1
USB Cologne (EcoSocSci)
1
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Implications of digital rights management on the demand for digital content
Fetscherin, Marc
-
2006
Persistent link: https://www.econbiz.de/10008976847
Saved in:
2
Export competitiveness patterns in Indian industries
Fetscherin, Marc
;
Pillania, Rajesh K.
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 188-206
Persistent link: https://www.econbiz.de/10010005358
Saved in:
3
Present state and emerging scenarios of digital rights management systems
Fetscherin, Marc
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002527528
Saved in:
4
Movie piracy on peer-to-peer networks
Fetscherin, Marc
-
2003
Persistent link: https://www.econbiz.de/10002547905
Saved in:
5
The internationalisation of China's geely automobile : the role and importance of international investments and competitiveness
Fetscherin, Marc
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 307-325)
.
2011
Persistent link: https://www.econbiz.de/10009304630
Saved in:
6
The determinants and measurement of a country brand : the country brand strength index
Fetscherin, Marc
- In:
International marketing review
27
(
2010
)
4
,
pp. 466-479
Persistent link: https://www.econbiz.de/10008696329
Saved in:
7
The main determinants of Bollywood movie box office sales
Fetscherin, Marc
- In:
Journal of global marketing
23
(
2010
)
5
,
pp. 461-476
Persistent link: https://www.econbiz.de/10008822589
Saved in:
8
Export competitiveness patterns in Indian industries
Fetscherin, Marc
;
Pillania, Rajesh K.
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 188-206
Persistent link: https://www.econbiz.de/10009570850
Saved in:
9
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
10
Implications of digital rights management on the demand for digital content
Fetscherin, Marc
-
2006
Persistent link: https://www.econbiz.de/10003367736
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