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Consumer behaviour
24
Konsumentenverhalten
23
Brand image
22
Brand management
22
Markenführung
22
Markenimage
20
Brand
17
China
17
Beziehungsmarketing
16
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16
Relationship marketing
16
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8
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7
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7
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Music industry
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5
Brand love
5
Brand relationships
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Emotion
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Foreign investment
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Multinationales Unternehmen
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Brand hate
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Corporate reputation
4
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Globalisierung
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4
Indien
4
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4
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4
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4
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4
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3
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3
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4
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English
84
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13
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3
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Fetscherin, Marc
100
Alon, Ilan
19
Lattemann, Christoph
10
Toncar, Mark
9
Veloutsou, Cleopatra
7
Pillania, Rajesh K.
6
Johnson, James P.
5
Li, Shaomin
5
Sardy, Marc
5
Cayolla, Ricardo Roseira
3
Chang, Julian
3
Gonçalves Filho, Cid
3
Gugler, Philippe
3
Guzman, Francisco
3
Heinrich, Daniel
3
McIntyre, John R.
3
Voss, Hinrich
3
Abbott, Rachael
2
Boulanger, Michèle
2
Chan, Allan
2
Diamantopoulos, Adamantios
2
Rothschild, Norman Harry
2
Schmid, Matthias
2
Schneider, Anna-Maria
2
Usunier, Jean-Claude
2
Yeh, Kuang
2
Zarantonello, Lia
2
Andreini, Daniela
1
Andriopoulos, Constantine
1
Baumeister, Roy F.
1
Beuttenmuller, Paul
1
Biscaia, Rui
1
Blandina, Alexander
1
Borges, Ana Pinto
1
Braun-Herr, A. N. Sarah
1
Breazeale, Michael
1
Brito-Costa, Sonia
1
Buhse, Willms
1
Castelo-Branco, Miguel
1
Cayolla, Ricardo
1
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Universität Bern / Institut für Wirtschaftsinformatik
2
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Journal of Product & Brand Management
8
The journal of product & brand management
6
Arbeitsbericht / Institut für Wirtschaftsinformatik der Universität Bern
4
European journal of marketing : EJM
4
International journal of Chinese culture and management : IJCCM
4
International marketing review
4
Multinational business review
4
The journal of brand management : an international journal
4
International Marketing Review
3
Asian business & management
2
Competitiveness review : an international business journal incorporating Journal of global competitiveness
2
Dissertation.de
2
European Journal of Marketing
2
European journal of international management : EJIM
2
Harvard-Business-Manager : das Wissen der Besten
2
International business review : the official journal of the European International Business Academy
2
Journal of business research : JBR
2
Journal of global marketing
2
Journal of management history : JMH
2
Management international review : mir ; journal of international business
2
Multinational Business Review
2
Thunderbird international business review
2
Working papers / Institut für Wirtschaftsinformatik der Universität Bern
2
Chinese Management Studies
1
Competitiveness Review: An International Business Journal
1
Consumer-brand relationships : theory and practice
1
Corporate governance : an international review
1
European journal of marketing
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Globalization of Chinese enterprises
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbook of contemporary marketing in China : theories and practices
1
International Business Review
1
International Journal of Emerging Markets
1
International journal of consumer studies
1
International journal of emerging markets
1
JMM : the international journal on media management
1
Journal of Business Research
1
Journal of Business Strategy
1
Journal of Consumer Marketing
1
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Source
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ECONIS (ZBW)
57
Other ZBW resources
21
OLC EcoSci
18
RePEc
2
BASE
1
USB Cologne (EcoSocSci)
1
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71
Assessing the export competitiveness of Chinese industries
Fetscherin, Marc
;
Alon, Ilan
;
Johnson, James P.
- In:
Asian business & management
9
(
2010
)
3
,
pp. 401-424
Persistent link: https://www.econbiz.de/10009868111
Saved in:
72
The importance of historical Tang dynasty for place branding the contemporary city Xi'an
Rothschild, Norman Harry
;
Alon, Ilan
;
Fetscherin, Marc
- In:
Journal of management history : JMH
18
(
2012
)
1
,
pp. 96-105
Persistent link: https://www.econbiz.de/10009816354
Saved in:
73
A study of visual puffery in fragrance advertising: Is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10009830302
Saved in:
74
The globalization of Chinese enterprises
Lattemann, Christoph
;
Alon, Ilan
;
Chang, Julian
; …
- In:
Thunderbird international business review
54
(
2012
)
2
,
pp. 145-154
Persistent link: https://www.econbiz.de/10009834922
Saved in:
75
Geely motors : a Chinese automaker enters international markets
Alon, Ilan
;
Fetscherin, Marc
;
Sardy, Marc
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
4
,
pp. 489-498
Persistent link: https://www.econbiz.de/10009888665
Saved in:
76
Chinese brands : the build or buy considerations
Fetscherin, Marc
;
Sardy, Marc
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
4
,
pp. 418-438
Persistent link: https://www.econbiz.de/10009888669
Saved in:
77
Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc
;
Toncar, Mark
- In:
Multinational business review
17
(
2009
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10009889606
Saved in:
78
The state of research on multinationals and emerging markets
Pillania, Rajesh K.
;
Fetscherin, Marc
- In:
Multinational business review
17
(
2009
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10009889611
Saved in:
79
An integrated framework for export competitiveness : evidence from the global alcoholic beverages industry
Alon, Ilan
;
Fetscherin, Marc
;
Johnson, James P.
- In:
European journal of international management : EJIM
5
(
2011
)
2
,
pp. 99-121
Persistent link: https://www.econbiz.de/10009883146
Saved in:
80
Models for brand relationships
Fetscherin, Marc
;
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
Journal of Product & Brand Management
30
(
2021
)
3
,
pp. 353-359
Persistent link: https://www.econbiz.de/10012641086
Saved in:
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