Despite the popularity and strong advocacy for combining quantitative and qualitative methods, few mixed methods approaches are found in the sport management research. As a result, this article examines the frequency with which mixed methods research has been used in recent sport management...

The conjoint approach to measurement and analysis is demonstrated in this article through a test of an evaluation utilizationprocess-model that includes two endogenous variables (predicted participation and predicted instrumental utilization). Conjoint measurement involves having respondents...