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New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep

Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: Journal of marketing research : JMR 44 (2007) 3, pp. 468-489

Persistent link: https://www.econbiz.de/10007751279

New product preannouncements and shareholder value : don't make promises you can't keep

Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: Journal of marketing research : JMR 44 (2007) 3, pp. 468-489

Persistent link: https://www.econbiz.de/10003547868

New product preannouncements and shareholder value : don't make promises you can't keep ; report No. 06-116

Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: MSI reports : working paper series (2006) 3, pp. 23-48

Persistent link: https://www.econbiz.de/10003393772

How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary Value

Kushwaha, Tarun - 2013

How does the monetary value of customer purchases vary by customer preference for purchase channels (e.g., catalog, store, Web, multichannel) and product category? We develop a conceptual model and hypotheses about the moderating effects of two key product category characteristics -- hedonic...

Persistent link: https://www.econbiz.de/10013091026

Are multichannel customers really more valuable? : the moderating role of product category characteristics

Kushwaha, Tarun; Shankar, Venkatesh - In: Journal of marketing 77 (2013) 4, pp. 67-85

Persistent link: https://www.econbiz.de/10009782077

Omnichannel marketing : are cross-channel effects symmetric?

Shankar, Venkatesh; Kushwaha, Tarun - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 290-310

Persistent link: https://www.econbiz.de/10012591032

Brand trolling engagement behavior (BTEB) of customers : a challenge for customer-brand relationship

Kushwaha, Tarun - In: Journal of relationship marketing : innovations and … 23 (2024) 4, pp. 326-355

Persistent link: https://www.econbiz.de/10015190439

Parental style and television socialization of children and adolescents : a perceptual study in the Indian context

Kushwaha, Tarun - In: South Asian journal of management : SAJM 24 (2017) 3, pp. 88-105

Persistent link: https://www.econbiz.de/10011853985

Innovation and the market value of firms

Sorescu, Alina - In: Handbook of marketing and finance, (pp. 129-154). 2012

Persistent link: https://www.econbiz.de/10009552479

Data-driven business model innovation

Sorescu, Alina - In: The journal of product innovation management : an … 34 (2017) 5, pp. 691-696

Persistent link: https://www.econbiz.de/10011803485