One of the most important aspects that determine an organization’s market position is the entrepreneurs’ approach to market orientation and marketing actions. The aim of this study was to investigate the process of marketing orientation development in SMEs in the country of Eastern...

One of the most important aspects that determine an organization's market position is the entrepreneurs' approach to market orientation and marketing actions. The aim of this study was to investigate the process of marketing orientation development in SMEs in the country of Eastern Europe, where...

Purpose – Advances in health care are enabling individuals to live longer, healthier lives. Although the use of information technology can improve the quality of life for the elderly, many older consumers choose to limit their interactions with information technology and so may be denied its...

This paper aims at presenting the concept of customer satisfaction in the context of activities focused on quality management in the food industry enterprises in Poland and in the USA. The studies were conducted in food industry enterprises that possessed quality systems, certified according to...

This paper aims at presenting the concept of customer satisfaction in the context of activities focused on quality management in the food industry enterprises in Poland and in the USA. The studies were conducted in food industry enterprises that possessed quality systems, certified according to...