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An application of a repeat purchase diffusion model to the pharmaceutical industry

Carter, Franklin J.; Motley, Carol M.; Ogbuehi, Alphonso O. - In: Advances in business and management forecasting 4 (2006), pp. 145-173

Persistent link: https://www.econbiz.de/10003751377

Segmentation based on physician behavior : implications for sales forecasting and marketing-mix strategy

Carter, Franklin J.; Chitturi, Ravindra - In: The journal of personal selling & sales management : JPSSM 29 (2009) 1, pp. 81-95

Persistent link: https://www.econbiz.de/10003946035

Estimation of promotional strategies for newer vs older drugs based on physician prescribing data

Gönül, Füsun F.; Carter, Franklin J. - In: International journal of pharmaceutical and healthcare … 6 (2012) 1, pp. 39-54

Persistent link: https://www.econbiz.de/10009553794

Impact of e-detailing on the number of new prescriptions

Gönül, Füsun F.; Carter, Franklin J. - In: Health care management science 13 (2010) 2, pp. 101-111

Persistent link: https://www.econbiz.de/10003977748

Technological innovations: a framework for communicating diffusion effects

Carter, Franklin J.; Jambulingam, Thani; Gupta, Vipul K.; … - In: Information & management : the internat. journal of … 38 (2001) 5, pp. 277-288

Persistent link: https://www.econbiz.de/10008359492

Estimation of promotional strategies for newer vs older drugs based on physician prescribing data

Gönül, Füsun F.; Carter, Franklin J. - In: International journal of pharmaceutical and healthcare … 6 (2012) 1, pp. 39-54

Persistent link: https://www.econbiz.de/10010005810

Estimation of promotional strategies for newer vs older drugs based on physician prescribing data

Gönül, Füsun F.; Carter, Franklin J. - In: International Journal of Pharmaceutical and Healthcare … 6 (2012) 1, pp. 39-54

Purpose – The purpose of this paper is to use results from a comprehensive analysis of a physician‐prescribing model to draw guidelines on how to promote a new drug in the presence of competing older drugs, in a chronic therapeutic state. Design/methodology/approach – The authors use an...

Persistent link: https://www.econbiz.de/10014795865

Environmental factors and wholesaler structure in Nigeria : A canonical correlation analysis

Ogbuehi, Alphonso O. - In: Developments in marketing science 12 (1989), pp. 188-192

Persistent link: https://www.econbiz.de/10001104211

The marketing challenge of multiculturalism : an exploratory study

Nwankwo, Sonny; Aiyeku, Joseph; Ogbuehi, Alphonso O. - In: Marketing and multicultural diversity, (pp. 215-237). 2006

Persistent link: https://www.econbiz.de/10003291689

Perceptions of U.S. Manufacturing SMEs Concerning Exporting: A Comparison Based on Export Experience

Ogbuehi, Alphonso O.; Longfellow, Timothy A. - In: Journal of small business management : JSBM ; a joint … 32 (1994) 4, pp. 37-47

Persistent link: https://www.econbiz.de/10006005886