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New Brand Extensions: Patterns...
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75
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52
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13
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1
New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
Saved in:
2
The competitive landscape for leisure : why wide appeal matters
Scriven, John
;
Pérez-Bustamante Yábar, Diana
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 277-298
Persistent link: https://www.econbiz.de/10011300233
Saved in:
3
Buying brands at both regular price and on promotion over time
Scriven, John
;
Clemente, Maria
;
Dawes, John
;
Trinh, Giang
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
Saved in:
4
The measurement of cannibalization Presents results examining the cannibalization of parent brands
Lomax, Wendy
;
Hammond, Kathy
;
East, Robert
;
Clemente, Maria
- In:
Marketing intelligence & planning
14
(
1996
)
7
,
pp. 20-28
Persistent link: https://www.econbiz.de/10007002653
Saved in:
5
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
Saved in:
6
Consumer behaviour : applications in marketing
East, Robert
;
Singh, Jaywant
;
Wright, Malcolm
; …
-
2017
-
3rd edition
Persistent link: https://www.econbiz.de/10011584767
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7
The influence of CSR and ethical self-identity in consumer evaluation of cobrands
Singh, Jaywant
- In:
Journal of business ethics : JOBE
138
(
2016
)
2
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011579082
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8
Differentiation or Salience
Ehrenberg, Andrew
;
Barnard, Neil
;
Scriven, John
- In:
Journal of advertising research
37
(
1997
)
6
,
pp. 7-14
Persistent link: https://www.econbiz.de/10006524881
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9
Advertising and Price
Ehrenberg, Andrew
;
Scriven, John
;
Barnard, Neil
- In:
Journal of advertising research
37
(
1997
)
3
,
pp. 27-36
Persistent link: https://www.econbiz.de/10006526577
Saved in:
10
Branding and values
Barnard, Neil
;
Ehrenberg, Andrew
;
Scriven, John
- In:
ADMAP : for decisionmakers in advertising, marketing, …
33
(
1998
)
6
,
pp. 47-48
Persistent link: https://www.econbiz.de/10006786772
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