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This case describes the process that the Australian juice retail chain, Boost Juice, has used to internationalize to Malaysia. The main objective of this case is to demonstrate good practice in regard to internationalization. The case provides the background of the juice bar industry in Malaysia...
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Purpose – The purpose of this paper is to test a model of cooperation between internationalising businesses and local and host country governments in the context of Australian companies internationalising to China. Design/methodology/approach – The paper presents a model for the political...
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Purpose – The purpose of this paper is to test a model of cooperation between internationalising businesses and local and host country governments in the context of Australian companies internationalising to China. Design/methodology/approach – The paper presents a model for the political...
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Introduction -- Understanding the internationalization process of innovative SMEs -- The role of innovation and SME internationalization -- The role of networks in SME internationalization of innovative firms -- The role of entrepreneurship in SME internationalization of innovative firms -- The...
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