<title>Abstract</title> The paper aims to contribute to the body of knowledge on client commitment in business-to-business professional services by developing and testing two alternative models: one based on the Relationship Marketing (RM) approach and the second on the Industrial Marketing and Purchasing...

Purpose – The paper's purpose is to broaden knowledge of customer satisfaction and loyalty in business‐to‐business markets. Design/methodology/approach – The authors propose and test a model in which customer satisfaction is conceived as mediating the relationship between the elements of...

The purpose of this study is to add to the body of knowledge on customer loyalty in professional services in business-to-business markets. The authors build on the Industrial Marketing and Purchasing group constructs and relate them to affective commitment, relational benefits and, through these...