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Co‐producing management knowledge
Tranfield, David; Denyer, David; Marcos, Javier; Burr, Mike - In: Management Decision 42 (2004) 3/4, pp. 375-386
The division between academic knowledge and its relevance for practice is an enduring problem across many fields. Nowhere is this division more pronounced, and resolution of its negative features more required, than in academic management research and its relationship to management practice, for...
Persistent link: https://www.econbiz.de/10014932468
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Co-producing management knowledge
Tranfield, David; Denyer, David; Marcos, Javier; Burr, Mike - In: Management decision : MD 42 (2004) 3, pp. 375-386
Persistent link: https://www.econbiz.de/10006551553
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Crossing the sea from they to we? : the unfolding of knowing proctising in collaborative research
Marcos, Javier; Denyer, David - In: Management learning : the journal for managerial and … 43 (2012) 4, pp. 443-459
Persistent link: https://www.econbiz.de/10009625493
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Control Strategies to Smooth Short-Term Power Fluctuations in Large Photovoltaic Plants Using Battery Storage Systems
Marcos, Javier; Parra, Iñigo de la; García, Miguel; … - In: Energies 7 (2014) 10, pp. 6593-6619
The variations in irradiance produced by changes in cloud cover can cause rapid fluctuations in the power generated by large photovoltaic (PV) plants. As the PV power share in the grid increases, such fluctuations may adversely affect power quality and reliability. Thus, energy storage systems...
Persistent link: https://www.econbiz.de/10011031386
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BEST PRACTICE - Marketing pharmaceuticals - How pharmaceutical companies can rethink their customer relationships and renew their promotion efforts.
Wilson, Hugh; Marcos, Javier - In: ADMAP : for decisionmakers in advertising, marketing, … (2011), pp. 46-48
Persistent link: https://www.econbiz.de/10009812881
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BEST PRACTICE - Measuring sales performance - Why focusing solely on financial indicators isn't the best way to judge performance, and how setting unrealistic targets is demotivating.
Marcos, Javier; Franco, Monica; Kerr, Peter - In: ADMAP : for decisionmakers in advertising, marketing, … (2013), pp. 48-49
Persistent link: https://www.econbiz.de/10010094276
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Reclaiming the contingent nature of the determinants of salesperson performance : an extended meta-analysis
Kerr, Peter D.; Marcos Cuevas, Javier - In: Journal of personal selling & sales management : JPSSM 44 (2024) 4, pp. 414-431
Persistent link: https://www.econbiz.de/10015193368
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Sales management : strategy, process and practice
Marcos Cuevas, Javier; Donaldson, Bill; Lemmens, Regis - 2016 - 4th edition
Persistent link: https://www.econbiz.de/10011389482
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How organisations generate and use customer insight
Said, Emanuel; MacDonald, Emma K.; Wilson, Hugh; … - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
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Implementing key account management : designing customer-centric processes for mutual growth
Marcos Cuevas, Javier; Davies, Mark; Guesalaga, Rodrigo; … - 2018
Introduction to implementing key account management -- Re-engaging strategic customers -- Adopting key account management -- Building customer understanding and value planning -- Developing customer relationships -- Developing winning offerings -- Creating compelling customer value propositions...
Persistent link: https://www.econbiz.de/10011913569