Purpose – The purpose of this paper is to investigate the role of strategic communication during a change management process within the internationally famous Ferrari corporation. The aim is to show that strategic communication, through its main components, can be a pivotal lever that supports...

Communication continues to be an increasingly strategic and pervasive component in the processes of governance and management at all levels of a company. This evolution has been made evident by the importance that the communication function has acquired, or is acquiring, inside the...

A key component of Corporate Social Responsibility (CSR) is communicating it with the appropriate degree of social disclosure. To manage effectively a social disclosure requires that companies understand the cultural context in which they communicate. Even though scholars tend to agree on a...

The strategic role of corporate communication within modern organisations is recognised by both scholars and practitioners. Corporate communication supports management in interpreting contextual dynamics or in aligning corporate strategies with stakeholders’ needs. However, despite the growing...