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Motivations of small firms to develop relationships with banks
Scarpi, Daniele; Visentin, Marco - In: Journal of Business & Industrial Marketing 30 (2015) 1, pp. 96-104
Purpose – This paper aims to investigate what drives the decision of small non-food store retailers to develop a relationship with the bank financing them. The analysis addresses the banking industry and quantifies the extent to which a decision to develop a relationship is influenced by...
Persistent link: https://www.econbiz.de/10014844066
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Untying the knot : drivers of the intention to downgrade the relationship in B2B service contexts
Scarpi, Daniele; Raggiotto, Francesco; Visentin, Marco - In: Industrial marketing management : the international … 105 (2022), pp. 200-210
Persistent link: https://www.econbiz.de/10013494020
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Determinants and mediators of the intention to upgrade the contract in buyer-seller relationships
Visentin, Marco; Scarpi, Daniele - In: Industrial marketing management : the international … 41 (2012) 7, pp. 1133-1141
Persistent link: https://www.econbiz.de/10009683358
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Motivations of small firms to develop relationships with banks
Visentin, Marco; Scarpi, Daniele - In: The journal of business & industrial marketing 30 (2015) 1, pp. 96-104
Persistent link: https://www.econbiz.de/10010526566
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From assessment to purchase : a three-stage model of the marketing funnel in sponsorship activities
Visentin, Marco; Scarpi, Daniele; Pizzi, Gabriele - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 615-628
Persistent link: https://www.econbiz.de/10011645886
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Human mobility as determinant of price strategy in a fragmented sector : the case of the top quality wine sector
Visentin, Marco - In: Managing networks of creativity, (pp. 245-263). 2011
Persistent link: https://www.econbiz.de/10009376348
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Does size matter? : an examination of small and large web-based brand communities
Scarpi, Daniele - In: Journal of interactive marketing : a quarterly … 24 (2010) 1, pp. 14-21
Persistent link: https://www.econbiz.de/10003958496
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Work and fun on the Internet : the effects of utilitarianism and hedonism online
Scarpi, Daniele - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 53-67
Persistent link: https://www.econbiz.de/10009490130
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The fun side of the Internet
Scarpi, Daniele - In: Impact of e-commerce on consumers and small firms, (pp. 223-233). 2006
Persistent link: https://www.econbiz.de/10003458804
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The impact of decoys and background information on consumers' preferences and decision making
Scarpi, Daniele - In: The international review of retail, distribution and … 18 (2008) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10003733228