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Viewer responses to character race and social status in advertising : blacks see color, whites see class
Hoplamazian, Gregory J.; Appiah, Osei - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 57-76
Persistent link: https://www.econbiz.de/10009770275
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The effectiveness of "typical-user" testimonial advertisments on black and white browsers' evaluations of products on commercial websites : do they really work?
Appiah, Osei - In: Journal of advertising research 47 (2007) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10003609560
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THE MULTI-CULTURAL MANDATE A Tale of Two Social Contexts: Race-Specific Testimonials on Commercial Web Sites
Elias, Troy; Appiah, Osei - In: Journal of advertising research 50 (2010) 3, pp. 250-265
Persistent link: https://www.econbiz.de/10008710828
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Viewer Responses to Character Race and Social Status in Advertising: Blacks See Color, Whites See Class
Hoplamazian, Gregory J; Appiah, Osei - In: Journal of current issues and research in advertising : … 34 (2012) 1, pp. 57-76
Persistent link: https://www.econbiz.de/10010151784
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Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements
Appiah, Osei; Liu, Yung-I. - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10008311510
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Rich Media, Poor Media: The Impact of Audio-Video vs. Text-Picture Testimonial Ads on Browsers' Evaluations of Commercial Web Sites and Online Products
Appiah, Osei - In: Journal of current issues and research in advertising : … 28 (2006) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10008126889
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A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy; Appiah, Osei - In: Journal of advertising research 50 (2010) 3, pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
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Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei; Liu, Yung-I - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10003862202