//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How banner ads can be effectiv...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
18
Konsumentenverhalten
18
Beziehungsmarketing
9
Relationship marketing
9
Brand
7
Beschwerdemanagement
6
Brand management
6
Complaint management
6
Customer satisfaction
6
Kundenzufriedenheit
6
Markenartikel
6
Markenführung
6
Brand image
5
Dienstleistungsqualität
5
Experiment
5
Markenimage
5
Service quality
5
B-to-B-Marketing
4
Business-to-business marketing
4
Marketing management
4
Marketingmanagement
4
Social Web
4
Social web
4
Advertising effects
3
Customer service
3
Kundenservice
3
Leistungsentgelt
3
Performance pay
3
Werbewirkung
3
Advertising
2
Attractiveness
2
Average-sized models
2
Customer forgiveness
2
Developing countries
2
Dienstleistungssektor
2
Economic growth
2
Entwicklungsländer
2
Führungskräfte
2
Information technology
2
Informationstechnik
2
more ...
less ...
Online availability
All
Undetermined
22
Free
2
Type of publication
All
Article
64
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
research-article
1
Language
All
English
39
Undetermined
26
Author
All
Wang, Kai-Yu
25
Shih, Eric
22
Chih, Wen-Hai
10
Wang, Kai-yu
10
Peracchio, Laura A
9
Auh, Seigyoung
8
Hsu, Li-Chun
7
Bian, Xuemei
4
Chih, Wen-hai
4
Chng, Daniel Han Ming
4
Dedrick, Jason
4
Peracchio, Laura A.
4
Rodgers, Matthew S.
4
Ashraf, Abdul R.
3
Chen, Steven
3
Hsu, Li-chun
3
Kraemer, Kenneth L.
3
Liang, Minli
3
Lin, Ying-Ching
3
Menguc, Bulent
3
Meyers-Levy, Joan
3
Thongpapanl, Narongsak
3
Bell, Simon J.
2
Chang, Shu-Hao
2
Chang, Shu-hao
2
Cheng, I-Shin
2
Honora, Andreawan
2
Lin, Wei-Ching
2
Mao, Huifang
2
Schau, Hope Jensen
2
Song, Xiao-Bing
2
Ting, I-Hsien
2
Wu, Hui-Ju
2
Yan, Ruiliang
2
Yang, Xiaojing
2
Yoon, Yeosun
2
Benedicktus, Ray
1
Cheng, I-shin
1
Chryssochoidis, George
1
Eyni, Ardalan
1
more ...
less ...
Published in...
All
Journal of business research : JBR
9
Journal of Consumer Research
7
The service industries journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of retailing
4
Journal of Business Research
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour
2
Journal of management information systems : JMIS
2
Strategic management journal
2
The Service Industries Journal
2
The journal of brand management : an international journal
2
European Journal of Marketing
1
European journal of marketing : EJM
1
Industrial Management & Data Systems
1
Journal of Service Management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing education : JME
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
KAIST College of Business Working Paper Series
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Managing service quality : MSQ ; an international journal
1
Marketing letters : a journal of research in marketing
1
Service business
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
1
more ...
less ...
Source
All
ECONIS (ZBW)
36
OLC EcoSci
13
RePEc
13
Other ZBW resources
3
Showing
21
-
30
of
65
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Dynamic use diffusion model in a cross-national context : a comparative study of the United States, Sweden and India
Shih, Eric
;
Venkatesh, Alladi
;
Chen, Steven
;
Kruse, Erik
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10009703670
Saved in:
22
When does incentive compensation motivate managerial behaviors? : an experimental investigation of the fit between incentive compensation, executive core self-evaluation, and firm performance
Chng, Daniel Han Ming
;
Rodgers, Matthew S.
;
Shih, Eric
; …
- In:
Strategic management journal
33
(
2012
)
12
,
pp. 1343-1362
Persistent link: https://www.econbiz.de/10009671849
Saved in:
23
Leaders' impression management during organizational decline : the roles of publicity, image concerns, and incentive compensation
Chng, Daniel Han Ming
;
Rodgers, Matthew S.
;
Shih, Eric
; …
- In:
The leadership quarterly : LQ ; an international …
26
(
2015
)
2
,
pp. 270-285
Persistent link: https://www.econbiz.de/10011288477
Saved in:
24
Aligning benefits with payments : a test of the pattern alignment hypothesis
Auh, Seigyoung
;
Shih, Eric
;
Yoon, Yeosun
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
4
,
pp. 292-303
Persistent link: https://www.econbiz.de/10003793880
Saved in:
25
Transformational leadership and market orientation: implications for the implementation of competitive strategies and business unit performance
Menguc, Bulent
;
Auh, Seigyoung
;
Shih, Eric
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 314-321
Persistent link: https://www.econbiz.de/10003451393
Saved in:
26
Determinants of country-level investment in information technology
Shih, Eric
;
Kraemer, Kenneth L.
;
Dedrick, Jason
- In:
Management science : journal of the Institute for …
53
(
2007
)
3
,
pp. 521-528
Persistent link: https://www.econbiz.de/10003451633
Saved in:
27
Brand name and consumer inference making in multigenerational product introduction context
Auh, Seigyoung
;
Shih, Eric
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 439-454
Persistent link: https://www.econbiz.de/10003858987
Saved in:
28
Co-production and customer loyalty in financial services
Auh, Seigyoung
;
Bell, Simon J.
;
McLeod, Colin S.
;
Shih, Eric
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 359-370
Persistent link: https://www.econbiz.de/10003517372
Saved in:
29
Managers’ marketing strategy decision making during performance decline and the moderating influence of incentive pay
Chng, Daniel Han Ming
;
Shih, Eric
;
Rodgers, Matthew S.
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 629-647
Persistent link: https://www.econbiz.de/10011340267
Saved in:
30
Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
First
Prev
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->