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Effects of web site characteristics on customer loyalty in B2B e-commerce: evidence from Taiwan
Hsu, Li-Chun; Wang, Kai-Yu; Chih, Wen-Hai - In: The service industries journal 33 (2013) 11, pp. 1026-1050
Persistent link: https://www.econbiz.de/10010163236
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Strategies to offset dissatisfactory product performance: The role of post-purchase marketing
Wang, Kai-Yu; Liang, Minli; Peracchio, Laura A. - In: Journal of business research : JBR 64 (2011) 8, pp. 809-816
Persistent link: https://www.econbiz.de/10009017519
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Building customer commitment in business-to-business markets
Chang, Shu-Hao; Wang, Kai-Yu; Chih, Wen-Hai; Tsai, Wen-Hsin - In: Industrial marketing management : the international … 41 (2012) 6, pp. 940-951
Persistent link: https://www.econbiz.de/10010023442
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Franchisor–franchisee supply chain cooperation: Sharing of demand forecast information in high-tech industries
Yan, Ruiliang; Wang, Kai-Yu - In: Industrial marketing management : the international … 41 (2012) 7, pp. 1164-1174
Persistent link: https://www.econbiz.de/10010037382
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Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu; Ashraf, Abdul R.; Thongpapanl, Narongsak; … - In: Journal of business research : JBR 166 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
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Building customer commitment in business-to-business markets
Chang, Shu-hao; Wang, Kai-yu; Chih, Wen-hai; Tsai, Wen-hsin - In: Industrial marketing management : the international … 41 (2012) 6, pp. 940-950
Persistent link: https://www.econbiz.de/10009656740
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Franchisor-franchisee supply chain cooperation : sharing of demand forecast information in high-tech industries
Yan, Ruiliang; Wang, Kai-yu - In: Industrial marketing management : the international … 41 (2012) 7, pp. 1164-1173
Persistent link: https://www.econbiz.de/10009683351
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Discovering interest groups for marketing in virtual communities : an integrated approach
Wang, Kai-yu; Ting, I-hsien; Wu, Hui-ju - In: Journal of business research : JBR 66 (2013) 9, pp. 1360-1366
Persistent link: https://www.econbiz.de/10009755996
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Investigating the antecedents and consequences of an overall store price image in retail settings
Chang, Shu-hao; Wang, Kai-yu - In: Journal of marketing theory and practice 22 (2014) 3, pp. 299-314
Persistent link: https://www.econbiz.de/10010392222
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Retaining customers after service failure recoveries : a contingency model
Wang, Kai-yu; Hsu, Li-chun; Chih, Wen-hai - In: Managing service quality : MSQ ; an international journal 24 (2014) 4, pp. 318-338
Persistent link: https://www.econbiz.de/10010389695