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Effects of web site characteristics on customer loyalty in B2B e-commerce : evidence from Taiwan
Hsu, Li-chun; Wang, Kai-yu; Chih, Wen-hai - In: The service industries journal 33 (2013) 11, pp. 1026-1050
Persistent link: https://www.econbiz.de/10010126458
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From disconfirmation to switching : an empirical investigation of switching intentions after service failure and recovery
Chih, Wen-hai; Wang, Kai-yu; Hsu, Li-chun; Cheng, I-shin - In: The service industries journal 32 (2012) 8, pp. 1305-1321
Persistent link: https://www.econbiz.de/10009553148
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Strategies to offset dissatisfactory product performance : the role of post-purchase marketing
Wang, Kai-yu; Liang, Minli; Peracchio, Laura A. - In: Journal of business research : JBR 64 (2011) 8, pp. 809-815
Persistent link: https://www.econbiz.de/10009229006
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Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching; Wang, Kai-Yu - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
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Are size-zero female models always more effective than average-sized ones? : depends on brand and self-esteem!
Bian, Xuemei; Wang, Kai-yu - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1184-1206
Persistent link: https://www.econbiz.de/10011338802
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New insights into unethical counterfeit consumption
Bian, Xuemei; Wang, Kai-Yu; Smith, Andrew; Yannopoulou, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4249-4258
Persistent link: https://www.econbiz.de/10011554137
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Local or global image? The role of consumers' local-global identity in code-switched ad effectiveness among monolinguals
Lin, Ying-Ching; Wang, Kai-Yu - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 482-497
Persistent link: https://www.econbiz.de/10011633866
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Creating an effective code-switched ad for monolinguals : the influence of brand origin and foreign language familiarity
Lin, Ying-Ching; Wang, Kai-Yu; Hsieh, Jun-Yi - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 613-631
Persistent link: https://www.econbiz.de/10011849206
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Modeling revenge and avoidance in the mobile service industry : moderation role of technology anxiety
Hsu, Li-Chun; Wang, Kai-Yu; Chih, Wen-Hai; Lin, Wei-Ching - In: The service industries journal 41 (2021) 15/16, pp. 1029-1052
Persistent link: https://www.econbiz.de/10012695309
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Investigating the development of brand loyalty in brand communities from a positive psychology perspective
Lin, Chia-Wu; Wang, Kai-Yu; Chang, Shu-Hao; Lin, Jin-An - In: Journal of business research : JBR 99 (2019), pp. 446-455
Persistent link: https://www.econbiz.de/10012023682