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The role of customer forgiveness and perceived justice in restoring relationships with customers
Honora, Andreawan; Wang, Kai-Yu; Chih, Wen-Hai - In: Service business 18 (2024) 3/4, pp. 363-393
Persistent link: https://www.econbiz.de/10015178560
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Counterfeit patronage : human values, counterfeit experience and construal level
Bian, Xuemei; Tantiprapart, Yanisa; Chryssochoidis, George - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 645-658
Persistent link: https://www.econbiz.de/10013454713
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Perceived deception and online repurchase intention : the moderating effect of product type and consumer regulatory orientation
Wang, Xinyue; Ashraf, Abdul R.; Thongpapanl, Narongsak; … - In: Journal of consumer behaviour 21 (2022) 6, pp. 1522-1539
Persistent link: https://www.econbiz.de/10013461173
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The logo "visual thickness effect" : when and why it boosts brand personality
Eyni, Ardalan; Thongpapanl, Narongsak; Ashraf, Abdul R.; … - In: Journal of consumer behaviour 22 (2023) 2, pp. 343-364
Persistent link: https://www.econbiz.de/10014251293
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Managing social media recovery : the important role of service recovery transparency in retaining customers
Honora, Andreawan; Chih, Wen-Hai; Wang, Kai-Yu - In: Journal of retailing and consumer services 64 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209548