Purpose – The purpose of this study is to examine if older female consumers prefer apparel advertising models more closely resembling their age. Design/methodology/approach – The sample for this study consisted of 163 women between the ages of 60 and 80. Full‐color photographs of fashion...

Purpose – The purpose of this study is to examine the ability of supply chain merchandise replenishment strategies to minimize merchandise plan errors when assortments are diverse. Design/methodology/approach – Sourcing Simulator 2.1, a computer simulation of the merchandising process, was...

Utilizing a sample of undergraduate students and survey research methods, this study examined knowledge on issues of social responsibility within the apparel and textiles industry, comparing the sophistication among upper- versus lower-classmen. The study also investigated the differences...