Research on innovation adoption focuses on voluntary adoption, although non-voluntary or prompted adoption decisions are prevalent in real life, especially for high-tech products and services. This study aims to investigate the effect of social influence on consumers' innovation adoption in the...

As mobile game business becomes one of the most lucrative as well as fast-growing businesses, examining key success factors in this industry is of great interest. Utilizing a research method called Bayesian network, this paper models and tests interrelationship among product, marketing, consumer...

Purpose: With the continuous improvement of artificial intelligence (AI) technology, intelligent personal assistants (IPAs) based on AI have seen unprecedented growth. The present study investigates the effect of anthropomorphism on cognitive and emotional trust and the role of interpersonal...

Purpose: This paper aims to examine the ethical beliefs of consumers with regards to their levels of mindfulness. Furthermore, it aims to investigate if mindfulness is related to gender differences among respondents in their ethical beliefs about consumer unethical practices....

Korean Abstract: 지식경제 시대에 대학과 공공연구기관은 교육, 기초과학 연구, 공동연구, 기술이전, 기술지원 및 자문, 특허 라이선싱 등 다양한 방식으로 지식을 산업화함으로써 기업의 현안 문제 해결과 경제‧사회 발전, 더...