Purpose – Although previous studies have attempted to explain why some customers remain loyal to a product or service provider and/or why others switch, few studies have interrogated the role of social pressure as well as the moderating role of corporate image. Methodology – The paper uses a...

The purpose of this research is to determine whether firm-specific factors influence Small and Medium Enterprises’ (SMEs) ability to access finance. To address the study objectives, data from a sample of 103 SMEs was used in the study. Using multiple regression analysis, we found that, firm...