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Perceived value is of great interest in current marketing research. However, in the area of Internet as a shopping channel of small businesses, there has been little analysis of customer perceived value and its determinants. This paper examines two little analysed aspects of value creation,...
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Information and communication technologies (ICT) represent a source of competitive advantage for an organization. In particular, the expansion of ICT knowledge and experience in higher education is a key component of an educational reform agenda. This paper reports findings about which factors...
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Purpose – The purpose of this paper is to examine quality of service experience as reported by tourists in seven northern and southern Mediterranean cities. Design/methodology/approach – A self-report study was used to gather data from 1,362 tourists. Once validity of Otto and Ritchie’s...
Persistent link: https://www.econbiz.de/10014729889
Scholars regard customer knowledge management (CKM) as a strategic resource for businesses to improve innovation, facilitate the detection of new market opportunities, and support long-term customer relationship management. However, literature suffers from a lack of understanding of customer...
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