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Dual branding strategy for a successful new product launch in China

Pong Yuen Lam; Chan, Annie; Gopaoco, Hannie; Oh, Kevin; … - In: Business horizons 56 (2013) 5, pp. 583-589

Persistent link: https://www.econbiz.de/10010125840

When less is more: how mindset influences consumers' responses to products with reduced negative attributes

Wong, Vincent Chi; Su, Lei; Pong Yuen Lam - In: Journal of marketing 84 (2020) 5, pp. 137-153

Persistent link: https://www.econbiz.de/10012271521

Avatar-Based Group Discussions in Virtual Worlds: Facilitation, Communication Modalities, and Benefits of Participation (Book Chapter Enhancement)

Nussli, Natalie; Oh, Kevin - In: International Journal of Virtual and Personal Learning … 8 (2018) 1, pp. 1-24

This article focuses on developing guidelines for the effective facilitation of avatar-based group discussions. This qualitative inquiry is guided by an investigation of (1) social affordances of avatar-based discussions, with an emphasis on social and physical presence, (2) strategies to help...

Persistent link: https://www.econbiz.de/10012048609