Similar Search Results

The plurality of co-existing business models : investigating the complexity of value drivers

Benson-Rea, Maureen; Brodie, Roderick J.; Sima, Herbert - In: Industrial marketing management : the international … 42 (2013) 5, pp. 717-729

Persistent link: https://www.econbiz.de/10010211339

Country of origin branding: an integrative perspective

Brodie, Roderick J.; Benson-Rea, Maureen - In: Journal of Product & Brand Management 25 (2016) 4, pp. 322-336

Purpose A new conceptualization of the process of country of origin (COO) branding based on fresh theoretical foundations is developed. This paper aims to provide a strategic perspective that integrates extant views of COO branding, based on identity and image, with a relational perspective...

Persistent link: https://www.econbiz.de/10014896888

Branding as a dynamic capability : strategic advantage from integrating meanings with identification

Brodie, Roderick J.; Benson-Rea, Maureen; Medlin, … - In: Marketing theory 17 (2017) 2, pp. 183-199

Persistent link: https://www.econbiz.de/10011771406

Country of origin branding : an integrative perspective

Brodie, Roderick J.; Benson-Rea, Maureen - In: The journal of product & brand management 25 (2016) 4, pp. 322-336

Persistent link: https://www.econbiz.de/10011607017

An update on the relationship between stakeholder management models and firm financial performance

Murphy, Brian B.; Pescott, Chris; Maguiness, Paul; … - 2005

Persistent link: https://www.econbiz.de/10003332064

Augmenting strategic marketing planning with a Stakeholder perspective

Murphy, Brian B.; Ling Ling Zhang; Sima, Herbert; … - 2005

Persistent link: https://www.econbiz.de/10003142612

Adding value to first-year undergraduate marketing education : team-based learning as a strategic response to changing modern educational environments

Carrie, Douglas G.; Mulla, Parizad; Patterson, Andrew; … - In: Journal of strategic marketing 25 (2017) 2, pp. 138-151

Persistent link: https://www.econbiz.de/10011742952

The impact of psychological contract breaches within east-west buyer-supplier relationships

Kingshott, Russel P. J.; Sharma, Piyush; Sima, Herbert; … - In: Industrial marketing management : the international … 89 (2020), pp. 220-231

Persistent link: https://www.econbiz.de/10012290048

Organizational learning, strategic guanxi networking, co-creation marketing strategy and B2B export performance : evidence from emerging market export venture

Sima, Herbert; Chung, Henry F. L.; Liu, Yulong - In: The journal of business & industrial marketing 39 (2024) 7, pp. 1406-1418

Persistent link: https://www.econbiz.de/10015083482

How AI impacts companies' dynamic capabilities : lessons from six Chinese construction firms

Liu, Yulong; Sun, Jishuo; Zhang, Zuopeng; Wu, Mian; … - In: Research-technology management : RTM 67 (2024) 3, pp. 64-76

Persistent link: https://www.econbiz.de/10014574340