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Consumer behaviour
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Gupta, Ashish
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Sahu, G. P.
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9
Kumar, Jitender
8
Panda, Prabir
8
Sahu, Ganesh P.
8
Panda, Dr, Prabir
7
Sharda, Ramesh
7
Aggarwal, Shalini
6
Bajaj, Deepak
5
Bhattacharya, Saptarshi
5
Sharma, Rajendra Prasad
5
Tripathi, Vibhuti
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Tewary, Tavishi
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Gupta, Somya
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Li, Han
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Newell, Graeme
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Pandey, Dharen Kumar
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Rana, Nripendra P.
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Akhtar, Asif
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The IUP journal of supply chain management : IJSCM
6
Contemporary cases in management : perspectives from emerging markets
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Decision support systems : DSS ; the international journal
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International journal of business innovation and research
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SpringerLink / Bücher
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Young Consumers
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Young consumers : insight and ideas for responsible marketers
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Advances in Theory and Practice of Emerging Markets
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Advances in theory and practice of emerging markets
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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Asia-Pacific business series
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Benchmarking : an international journal
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Decision support for global enterprises
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Global business review
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Integrating new technologies in international business : opportunities and challenges
1
International Conference on Education Awareness for Social Sectors Issues in India (EASSII), 2011
1
International Journal of Emerging Markets
1
International journal of economics and business research : IJEBR
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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Other ZBW resources
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OLC EcoSci
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BASE
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1
Exploring reelationship marketing dimensions and their effect on customer loyalty : a study of Indian mobile telecom market
Gupta, Ashish
;
Sahu, G. P.
- In:
International journal of business innovation and research
9
(
2015
)
4
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011545293
Saved in:
2
Factors influencing adoption of relationship marketing practices for overall growth of firm : an ISM-based model validation
Gupta, Ashish
;
Sahu, G. P.
- In:
International journal of electronic customer …
7
(
2013
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10009783142
Saved in:
3
Social media marketing and purchase behavior of millennials : a systematic literature review
Kumar, Jitender
;
Dixit, Sweta
;
Maurya, Alka
;
Gupta, Ashish
- In:
Integrating new technologies in international business …
,
(pp. 281-291)
.
2022
Persistent link: https://www.econbiz.de/10014382896
Saved in:
4
Managing shopping experience through mall attractiveness dimensions : an experience of Indian metro cities
Tandon, Anushree
;
Gupta, Ashish
;
Tripathi, Vibhuti
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 634-649
Persistent link: https://www.econbiz.de/10011622671
Saved in:
5
The viability of benefit segmentation in Tier-II cities of India : identifying benefits sought by Indian customers
Tandon, Anushree
;
Gupta, Ashish
;
Tripathi, Vibhuti
- In:
International journal of business innovation and research
10
(
2016
)
4
,
pp. 501-518
Persistent link: https://www.econbiz.de/10011646558
Saved in:
6
Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting
Gupta, Ashish
;
Tandon, Anushree
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 255-272)
.
2018
Persistent link: https://www.econbiz.de/10011825173
Saved in:
7
Country-of-origin and online retailing ethics : the mediating role of trust and satisfaction on purchase intention
Bhattacharya, Saptarshi
;
Sharma, Rajendra Prasad
; …
-
2024
Persistent link: https://www.econbiz.de/10015376220
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8
Benchmarking design-thinking as a tool for education : a systematic review and future research agenda
Bathla, Arushi
;
Chawla, Ginni
;
Gupta, Ashish
- In:
Benchmarking : an international journal
32
(
2025
)
3
,
pp. 965-991
Persistent link: https://www.econbiz.de/10015398505
Saved in:
9
Contemporary cases in management : perspectives from emerging markets
Aggarwal, Shalini
(
ed.
);
Gupta, Ashish
(
ed.
)
-
2025
Persistent link: https://www.econbiz.de/10015325591
Saved in:
10
Influence of cartoon characters on generation alpha in purchase decisions
Gupta, Ashish
;
Kumar, Jitender
;
Tewary, Tavishi
;
Virk, …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10013367881
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