The study aims to determine the corporate brand image developed by the green supply chain management affected by the green purchasing, green communications, the customer cooperation, eco-design, internal environment management and investment recovery extent. This research adopts a positivist...

Purpose: The purpose of this study is to integrate and synthesize the Islamic marketing literature, understand the phenomenon and related concepts and provide suggestions for future research. Design/methodology/approach: The study uses an integrative review method that emphasizes summarizing...

Purpose: The purpose of this paper is to investigate the relationship between subjective norms (SNs), attitude (ATT) and perceived behavioral control (PBC) in predicting intention to choose halal-labeled products. Additionally, this research is an attempt to address the moderating influence of...

Purpose: The purpose of this paper is to conceptualize halal marketing from the marketing strategy perspective, particularly segmentation, targeting and positioning (STP). Design/methodology/approach: A literature review is carried out for the study. Building on the STP framework, an attempt is...