Showing 1 - 10 of 291,430
perspective, the paper's relationship view holds uncertainty, commitment and trust as central explanatory elements. The process … of commitment deterioration, and remedial actions like investment in new commitments will reduce distrust and uncertainty … its counterpart, Telefónica, develops in the emerging market of Argentina during the period of 1998-2004. Findings …
Persistent link: https://www.econbiz.de/10014714166
Persistent link: https://www.econbiz.de/10011602487
Persistent link: https://www.econbiz.de/10011515677
Persistent link: https://www.econbiz.de/10010252760
Persistent link: https://www.econbiz.de/10014227520
Persistent link: https://www.econbiz.de/10013502524
The purpose of this study is to analyze two estimation models related to relationship marketing in business-to-business interactions in the context of emerging economies. We compare two estimation models - one based on a dyadic approach and another based on a non-dyadic approach. We estimate...
Persistent link: https://www.econbiz.de/10012183754
Persistent link: https://www.econbiz.de/10011482011
Persistent link: https://www.econbiz.de/10012106736
Persistent link: https://www.econbiz.de/10012814305