Cultural differences often pose major difficulties in international negotiations and management. These cultural differences reflect differences in the assumptions people make about how business is organized and what social strategies should be followed for career success. Managers working in...

Investigates the functional relationship between organizational learning and the new product development process. The two major learning styles studied included Duetero and Non‐Duetero. After surveying key employees involved in new product development from 212 diversified businesses, the...

Introduces the concept of comprehensive brand presentation (CBP), a formalized approach to align manufacturing and communications functions in the business firm. The linchpins of CBP are total quality management (TQM) principles and integrated marketing communications. The CBP enhances success...

<title>ABSTRACT</title> Marketing educators' customers are becoming increasingly dissatisfied with the traditional MBA product. Deficiencies in such areas as course content, skill development (personal communications, computer and statistical abilities, problem-solving skills) coupled with the lack of exposure...